Search Engine Marketing
Search Engine Marketing
Iluminatia can assess, plan, manage and control your search engine strategy to maximize the return on investment of your website.
With search engine optimization you can acquire natural search traffic from search engines by being positioned in the first positions for the desired keywords or keyphrases. These are the result of an extensive research on how your customers are currently shopping or browsing the web for your products.
With PPC Campaigns you can buy your position in the search engine rankings so as to quickly appear in the first positions. While this has a variable cost, we can research the best keywords and prepare optimized landing pages (the pages where you arrive when you click on the advertisement) so as to make the tool profitable for your business.
We provide for, among other services:
- Online media choice assesment
- Planning of the PPC Campaign, tracking and constant follow up, on the major search engines such as Google, Yahoo and MSN Search.
- Use of advanced statistical methods to constantly fine tune your online marketing strategy
- Strategic alliances management
- Online marketing campaigns in related websites, including link building, banner design, and performance tracking